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-- Chief Financial Policeman And just to improve it, David, we're around an 80% share today with four SKUs on the market. It's around 3% to 4% of industry share (door canopy awning). And also we're having out of stocks today. So we don't really understand what the potential is yet. What we do know is that we're scaling up production actually quickly.
So we understand that we can double, perhaps three-way that based upon need without threatening high quality. So we're pushing it as much as we can. We have actually obtained very appealing price factors out out there. And also currently it's simply a circulation and fulfillment video game.-- Ceo And by the way, we're refrained, right? So we have even more beverages pertaining to market, and also our advancement team is functioning like around the clock to understand what is the next variation, what is the next-generation of our beverages item to make sure that we proceed to stay in advance?-- Canaccord Genuity-- Expert That's all really valuable.
As well as has the federal government come back at all with possibly changing the equivalence grams that are in these beverages? Because I would think that you can't truly start offering two or fours of these points until that gets changed.-- Ceo Yeah. Look, I think there is some assistance of it, specifically in the provincial companies that market the product.
-- Principal Financial Policeman We're dealing with it. Yeah.-- Canaccord Genuity-- Analyst Many Thanks. Your following question originates from John Chu from Desjardins Resources Markets. Please go on.-- Desjardins Resources Markets-- Analyst Hi. Excellent early morning. I just wanted to follow-up on the remark made earlier regarding web revenue slowly enhancing in the Canadian Rec market with even more shop openings. So sort of assumed it would certainly have been maybe a little bit much more faster growth in the coming quarters and also simply extra steady. Can you discuss just how you might see all those variables coming right into location in the following number of quarters?-- Chief Financial Officer Yeah, John. So look, what we've been happily stunned by is shops proceeding to open also during a pandemic and our newest estimate is that by the end of schedule year, we might be in industrial pop up canopy excess of 1,200 stores across Canada.
As we dial in our supply chain and also continue to do in regards to PO fulfillment, as we remain to perform in terms learn this here now of Cannabis 2.0 execution, even more drinks, more chocolates, even more vape out in the market - industrial canopy. As we remain to settle our value offerings and also as we remain to improve quality across the board, we see a great deal of tailwind heading right into the next six to 9 months.
And also we recognize that there's possibly some remedies coming over the next six to nine months. fixed awning. However in the meantime, this has been a pretty excellent defensive play. Customers are still investing in cannabis. And with more shops coming, we assume that's mosting likely to remain to open the market.
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So all indicators are excellent for Q2. And also balance of the year is truly simply mosting likely to be a feature of those stores remaining to open. Your next question comes from Doug Miehm from RBC Resources Markets. Please proceed.-- RBC Funding Markets-- Expert Thanks significantly, as well as greetings.
Look, I'll take a stab at this. As well as David, you can leap in. So two points. On market share, we are seeing renovations in market share. Quite usually I would say we hit a trough in the April, May period. And also as we consider current fads on share throughout the provinces that we can really compute market share for, we do see an uptick throughout Canada in terms of Ontario, Quebec, Alberta, DC, as well as we're certain that that read the full info here uptick is going to proceed for all the factors I pointed out at the last concern.
We've taken the steps of obtaining our supply chain in balance. And also we understand that in the brief run, that could harm our gross margin efficiency as we experience reduced use degrees. And also we likewise recognize some of our competitors are taking a various path which is still continuing to run at high application levels, but producing perhaps three or four times their sales each quarter in their harvest which puts all that on their balance sheet, which's mosting likely to come back at some point In regards to excess.
We know that we've obtained continued opportunity to remain to improve our margins. As well as we assume the top priority today is to keep a well balanced supply chain versus just filling up facilities to keep our economies of scale going. To make sure that's the course that we're taking. As well as once again, we proceed to believe that the next 6 to nine months for this industry are going to be very favorable in terms of shop matters.
This concludes the question-and-answer part of the call. And I would currently such as to turn it back to Mr. Klein for last statements.-- Ceo Yeah. Thanks again for joining us. We anticipate sharing further progress in the coming months. In the meanwhile, I wish all of you will attempt our incredible products, visit our Tokyo Smoke and Tweed shops, discover our shopcanopy.com website.